Laconia High School business students created several public service announcements based on an issue of their choice, such as texting and driving as shown above.
Laconia High School business students created several public service announcements based on an issue of their choice, such as texting and driving as shown above.

   Annoying commercials.

   Just another advertisement.

   A billboard along the highway.

   Loud weather alerts on the radio.

   These were a few of the thoughts Laconia High School students had concerning public service announcements (PSA).

   However, their understanding of PSAs changed when they had to create their own announcements based on issues facing their generation.

   No longer were they advertisements to be ignored or avoided.

   Instead, they became personal.

   This was an aspect Laconia business education teacher Beth Kwakkel hoped for when she assigned the project a few weeks ago.

   “I wanted to give them an opportunity to pick their own cause because I felt like some students might have some sort of reasoning or background that makes them want to support a cause that they are really connected with,” she said. “I talked to them about picking something that they thought was important to their demographic, something that’s either affected them or something that they want to spread the word about for their generation.”

   Purpose of the project was for students to realize marketing isn’t just about selling a product and earning money. Marketing skills can be used to support a cause or non-profit organization.

   Read the full story, including student views on the issues they covered, in the April 4, 2019 edition of the Ripon Commonwealth Press.